The iPhone XS Max Is Too Expensive

– Hey guys, this is Austin Today, Apple announced three brand new iPhones and they range from kind of expensive to very expensive to, "Are you serious?" The main announcement today was the iPhone XS

And yes, even though it is spelled XS, it is pronounced iPhone ten S because Apple likes confusing names Although to be fair, the S model has been around forever What you're getting here is a phone that is very, very similar to the current iPhone X Besides a new gold color option, the actual physical dimensions and the look of the phone are almost identical There are some physical differences, including the most durable glass ever on a smartphone, because we've heard that one every time anyone launches a phone

And on top of that, there's also going to be some slightly better water resistance It's now going to be IP68 rated, which basically means it can be underwater for slightly longer Actually, I think specifically IP68 is two meters instead of one meter, right? – [Male Voice] 2 meters, 30 minutes – Two meters, 30 minutes; not a massive difference Other minor updates include a little bit more dynamic range with the display and better stereo separation with the speakers

One thing that a lot of people brought up during the keynote, although I think they slightly misunderstood it, was the 120Hz touch sensitivity It's not going to be like the iPad Pro, a 120Hz display What it is going to do is look for your actual touches 120 times a second Surprising no one, TouchID is nowhere to be found Instead, we do have a slightly tweaked version of Face ID on the new phone

What you're getting here is going to be basically the same hardware of the old Face ID, but it does have a better algorithm, as well as faster secure enclave processing to be able to supposedly get you a little bit of a quicker scan of your face and to be a little bit more accurate when doing so One of the biggest upgrades is with the processor I will absolutely give credit where credit is due Apple completely kills it when it comes to developing their own custom processors, and the A12 Bionic is no exception First of all, this is going to be the very first chip shipping on a seven-nanometer process

It is assumed that's going to be the TSMC process, which means that not only is this going to be cutting edge, it's going to give you better performance, better battery life, all that kind of fun stuff But importantly, it's going to allow them to put a lot of really high-tech stuff on a single chip It's got 69 billion transistors That might not really mean anything to you, but that's a lot, especially for a phone

The general layout of the chip is very similar to the last generation We still do have a six-core CPU design, so two of those cores are going to be high performance and they're going to be a little bit faster, but most importantly, more efficient The four low-power cores that back them up are going to be about the same performance, but consume around 50% less power On top of that, Apple is also introducing their new GPU Last year was the very first time that Apple had completely developed their own GPU in-house, and now there's going to be a second-generation version of that, which supposedly, again, all these numbers are with a grain of salt, going to be about 50% faster than the previous generation

A specific part of the chip called the neural engine was introduced last year with the A11 Bionic, and here on the A12, it is a lot faster Previously, it was able to do somewhere in the neighborhood of around 600 billion operations per second, but now it can do almost an order of magnitude faster at 5 trillion Camera-wise, the XS does have a slightly updated sensor, so the main wide-angle camera is "slightly larger" as far as sensor size goes That is a good thing; that's actually one of the main advantages of a lot of the Samsung Galaxy phones, is that for a while, they've actually had bigger sensors than pretty much anyone else in the smartphone space So having a little bit of a bigger sensor and hopefully better glass to cover it is a good thing

It's still going to be 12 megapixels, and the telephoto camera from the sound of it actually hasn't been updated But with that A12 Bionic chip onboard, the processing is all going to be a lot better and there are some legitimately new features there One of the new features is Smart HDR HDR's been around on iPhones for quite a while What it traditionally will do is take multiple photos and then take a higher exposure, low exposure, and just merge it in to be able to get as much dynamic range as possible

But Smart HDR takes a page out of the Pixel 2's playbook by taking individual frames in between the HDR shots Speaking of other features that are brand new, even though they've been on other Android phones for quite a while, we have an updated portrait mode Right now, if you take a portrait photo on, say, an iPhone X, essentially what you see is what you get There's not really going to be any adjustment beyond being able to have the original photo and then the portrait version But with the XS, you can now adjust the level of simulated depth of field

This is almost identical to what you were able to get on quite a few other phones in the past Specifically the Note 8 last year did a really good implementation of being able to really allow you to tweak how that portrait photo looks I will completely admit that the iPhone does a really good job of cutting people out of the background, and I'm sure the XS is going to be better, but it just bothers me when they're bragging about, "Oh look, this is revolutionary and brand new," when phones have been doing this for years But I guess it's glad that they caught up And continuing on the train of this should've happened a long time ago, you now do have dual-SIM support on the XS and the XS Max

Yeah, I'll get to the Max in a second The XS is actually going to do it in a slightly different way As opposed to having two individual SIM cards, instead you put a standard SIM card in and you can also take advantage of an e-SIM, which is cool if you're on one of the very few carriers around the world that actually supports this Funnily enough, they actually acknowledged this onstage If you actually wanna pick up the phone with dual-SIM capability in China, it straight-up just supports two full-size SIMs

So yeah Actually no, it's not full-size SIMs, it's the nano-SIMs It would be great though if it actually fit the full-size SIM, like the old-school one (laughs) So the main difference here with the XS Max is just going to be the screen size, so if you want a plus-size version of the iPhone X, this is going to be your option Where this is not going to be a great option, and one of my big problems with the phone, besides the fact that it's a kind of boring update, is the price; these are expensive

Like really, really expensive You may have caught a little video I did the other day talking about why I'm not a huge fan of the Galaxy Note 9 A big reason why I'm not excited about it is because I think the value proposition is kind of sketchy But when you take a look at the XS and the XS Max, oh man, it's a bit of a mess To start with, the iPhone XS, so again, this is replacing the standard-size iPhone X, it is going to be the same price

$1,000 for the 64-gig version of the phone and $1,150 for the 256-gig version They don't actually sell a 128 anymore, although they haven't done that for a couple years If you really wanna go all out, you can pick up the 512GB version of the iPhone XS It's going to cost you $1,350 – [Male Voice] 1,350? – 1,350, and that's not even the Max

If you step up to the iPhone XS Max, add $100 to all these prices It starts at $1,100, and a fully-loaded iPhone XS Max is going to cost you $1,450 Look, okay, I get that more expensive phones are becoming common, but I feel like just over a year ago, the most expensive phone you could get was maybe $1,000, and that's if you load up all the storage and go completely crazy But now we've got a mainstream flagship that's costing you nearly $1,500 Excluding special edition phones, which are encrusted with diamonds or something, the iPhone XS, even in the base model, is going to be the most expensive flagship that you can buy in 2018

Man, I hope we keep that title for a while because the days of $1,000 flagships only lasted for so long, and now we're spending 11, 12, $1,400 on them To put this in perspective, you could buy an entire Pocophone F1 for less than the price of just upgrading your storage on the iPhone XS It's $350 to go from the base to 512 That's so (sighs) I'm gonna stop getting fired up about this for one second because there actually is one more iPhone to talk about The iPhone XR, because that's a name, I guess What does the R stand for? They didn't say anything about it, right? – [Male Voice] Really cool – iPhone X really cool

(laughs) The XR actually slots in size between the XS and the XR, so it's rocking a 61-inch display, which unfortunately has a very low resolution of 1792×828, or somewhere in the neighborhood of like 80% of a 1080p display I think the reason they did this is because it is going to be that same pixel density as the standard iPhone 8, and it's going to be a lot cheaper because they've gone from an OLED panel to an LCD But the screen is probably gonna be fine That's just not a very high resolution for a six-inch display

One of the disadvantages of using an LCD display, on top of the fact that it's not going to be as sharp or have the same kind of contrast, is that it looks like the iPhone XR might have a slightly larger bezel Of course it does have the same notch, it does have the same Face ID system, but from the pictures, it's kind of hard to tell I really wanna get my hands on a XR to be able to see exactly how much bigger that bezel is It doesn't look massive to be fair, but it does look a little bit bigger than on the XS So in order, you can get it in white, black, blue, coral, yellow, and project red

I gotta say that the yellow actually kind of has my name on it, so I appreciate that they're doing some different colors Besides a slight downgrade in the IP rating, it's going to be IP67 as opposed to 68 on the iPhone XS, the rest of the hardware is going to be very similar You're going to be getting that same Apple A12 Bionic chip and you're going to be getting the same main camera You don't get the telephoto option of the XS and the XS Max, but you are going to be getting that same main wide-angle camera with the upgraded sensor And on top of that, you are going to be getting portrait mode on a single camera

We've seen this on the Pixel 2 It absolutely blew away almost all portrait modes even with a single camera last year, so it makes sense that Apple's going to be able to include this in the XR The main thing going for the XR is price As opposed to starting at $1,000 like the iPhone X and the XS, it's going to start at 750 bucks, pretty much exactly what the iPhone 8 did before On top of that, we didn't see any updates for any of the other iPhones, most specifically the iPhone SE

I would've really liked to see an updated version of the iPhone SE, as because now, the smallest iPhone that you can buy that's actually updated with the 2018 specs is going to have a 58-inch display If you want a smaller phone, well, buy something old because Apple's not gonna hook you up with anything else besides that So I'm very curious, what do you guys think about the iPhone XS, XS Max, and XR? As always, we'll definitely be getting them in the office for a full video very soon The XS actually is going to be coming out next week, but let me know

Meanwhile, I'm just going to go be an Apple sheep, or whatever it is that I'm supposed to be today (ambient music)

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